Team name: AutLay
Team members: David Schölgens, Sven Müller

What we do

Automated print communication with customer-specific content. We offer a “Software-as-a-Service” solution for automatic document layout that converts any content into print-ready documents. This can be product data from a web shop or PIM system that is transferred to a catalogue, or blog entries from which a newspaper is laid out.

Thanks to automation, catalogues, for example, can be laid out within a few moments. In addition to significant cost savings for licenses, IT infrastructure and personnel, this also significantly reduces time-to-market. This is particularly relevant for the success of the marketing campaign in the case of applications such as the sale of seasonal stock goods.

Through automation, it is also possible for each customer to layout an individual print product that contains the content relevant to them. This individualization of print products not only increases conversion rates and shopping basket sizes, but also leads to better customer loyalty.

For the automatic layout creation we do not rely on templates but on an innovative in-house development based on aesthetics metrics. These were investigated in extensive research and made measurable for computers. This makes it possible to create document layouts without predefined templates and time-consuming data cleansing that meet a desired minimum of aesthetics.

AutLay was funded by the European Regional Development Fund (ERDF) and the NRW budget as part of the “START-UP University Spin-offs” funding programme between June 2017 and January 2019.